Books
When an idea outgrows an essay, it becomes a book. These are the works in progress and on the shelf — on execution, on the gap between knowing and doing, and on how work actually gets done.
Out Now
Now available — in print and on the shelf.
Now Available
What if the life you are living right now is not the life you were actually made for? A book about the courage it takes to be exactly who you were designed to be — and the freedom that comes when you finally stop pretending to be anything else.
Learn more →Forthcoming
The ideas that have outgrown the Substack and are being shaped into something longer.
In Progress
The book behind the Substack. A working theory of why capable people and capable organisations get stuck — and the operational patterns that actually close the gap between knowing what to do and doing it. Diagnosis, structure, and the unglamorous mechanics of delivery.
Coming soon →In Progress
On being multidisciplinary by choice — how moving ideas from one field into another solves problems the second field hasn't solved yet. Part memoir, part method, part argument against premature specialisation.
Coming soon →On The Shelf
Not a reading list for its own sake — these are the books that changed how I diagnose what's stuck and how I get things moving.
The theory of constraints, told as a novel. Still the clearest book ever written on why systems get stuck and where to push.
The mental model underneath everything I do — stocks, flows, feedback loops, and why interventions in the wrong place make things worse.
The evidence for being multidisciplinary by choice. Why generalists outperform in complex, ambiguous domains.
Build-measure-learn as an operating discipline, not a slogan. The book that reframed delivery as a learning loop.
Strategy as diagnosis. The kernel — diagnosis, guiding policy, coherent action — is how I approach every stuck project.
How Amazon builds. The PR/FAQ and working-backwards process is the cleanest example of designing backwards from the outcome.